The Perfect Salesperson
Who is the perfect salesperson? Your neighbor? Your spouse? Your best friend? Your business associate? Doctor? Dentist? Store Clerk?. We are all salespeople. Each and every day we sell something to someone - a thought, a belief, an idea, a product or service (Example: Your neighbor “sells” you on why you should eat at a specific restuarant; your spouse “sells” you on why they need a new car; your dentist “sells” you on why you should whiten your teeth; the store clerk “upsells” you on getting the perfect tie to go with that perfect suit; etc.). BUT, we don’t consider ourselves to be salespeople. WHY?
What does the perfect salesperson look like?
How old is the perfect salesperson?
How educated is the perfect salesperson?
How bubbly, how outgoing, how gregarious, how attractive?
Male? Female?
What ethnic background?
Where can I find this perfect salesperson?
CUSTOMER view of the PERFECT salesperson:
- Knowledgeable
- Solutions Oriented
- Understanding
- Helpful
- Organized
- Credible
- Interested
- Honest
- Manicured
- Empathetic
COMPANY view of the PERFECT salesperson:
- Go Getter
- Bubbly
- Outgoing
- Great People Skills
- Closer
- High Energy
- Aggressive
- Assertive
- Well Organized
- Self Disciplined
REALITY of the PERFECT salesperson:
- Semi-skilled
- Pressured by demands and expectations
- Misunderstood
- Inadequate administrative support
- Poor leadership
- Unrealistic job description
- High expectations - limited or no respect
- Unorganized
- Poor or no planning skills
- Outdated or ineffective training materials and systems
Why all of the confusion? Everyone has a different image and expectation of the perfect salesperson - even the salesperson! There is no ideal salesperson. Salespeople come in all sizes, shapes, colors, ages, ethnic backgrounds, experience, and education.
However, you could find the “perfect” salesperson at the “perfect” company with the “perfect” client.
Teri Samuels, CEO - United Sales Training (http://www.unitedsalestraining.com), 20 years as a Professional Sales and Marketing Troubleshooter, Trainer, Recruiter, Upper Level Manager, and Consulting Professional. Dedicated to the “keep it simple” approach.
To receive 1 free mini-consultation via email: tsamuels@unitedsalestraining.com
