The Colloid Base

If you’d like to know 5 copywriting secrets for truly knowing your niche customer then you’re in for a treat. The most important element in good sales copy is appealing to your reader — by writing about something that interests them. In other words, you have to give them what they want.

This means appealing to their self-interest. Their personal desires. Getting to know their feelings … etc. So how do you do this? By intimately knowing your audience … which is what these copywriting secrets are all about.

Here are a few copywriting secrets the pros use on a regular basis:

1) Read all the best-selling books relating to your subject / target market. Note the book’s title, then any sales copy or reviews on its back cover. Open it up and review the table of contents and index. Finally, read the first and last chapters. Makes notes on all the details / benefits readers are promised to find inside. These will give you a heads up on what your market currently desires.

2) Find all the magazines relating to your subject / target market. If you’re at the library get as many back issues as you can. Leaf through these and note any recurring themes or subjects. These will be the popular ones … the ones your target is hungry for.

3) Even more importantly … carefully read all the ads in these magazines. Find the ads appearing over and over in each magazine - from issue to issue. These ads are probably money-makers. What do they sell? What are the emotions they appeal to? What are the key benefits they promise? The key words used? Etc.

4) Hold on … you’re not done with the magazines yet. One of the most overlooked of all copywriting secrets is reading letters to the editor. They’re filled with strong feelings and emotions. Emotions powerful enough to motivate a reader to sit down and write … then go through the hassle of addressing an envelope … stamping it … and then mailing it.

5) Now you’re ready to confirm all the research you’ve done up to this point. By using the biggest secret of all - - which is getting the industry “controls” already being mailed to your subject / target market.

Direct mail packages that keep mailing over and over again are surely profitable … and a winning standard for whoever is mailing them. These are referred to as “controls” in the direct mail industry. And the following resources are relatively inexpensive ones you can use to find such controls:

a) Who’s Mailing What! … found at http://www.whosmailingwhat.com/

You have to pay for a one-year membership. This basic subscription allows you to get information about direct mailers. Paying extra fees gives you access to industry controls. They even identify the “grand controls,” which refer to direct mail packages mailed many, many times … over a lengthy period.

b) Inside Direct Mail … found at http://www.insidedirectmail.com/

This excellent resource also tells you what’s currently mailing to your market. Get a hold of these controls. Read them very carefully. Note every benefit promised. Every emotional hot button. These mailings can be worth more to you than gold if you’ve got a great mailing list and a great offer.

Alright. That’s enough for now. Use these copywriting secrets to your advantage, and enjoy success with your direct mail!

Copyright 2006 Joseph Farinaccio

Joe Farinaccio helps businesses and entrepreneurs make money using direct response advertising. To discover how to prosper from copywriting and direct response marketing in your business … visit his website at … http://www.sales-letters-and-marketing.com

It’s not an article directory, it’s not a search engine and it’s not a bird, a plane or even superman. Then what exactly is this new “content home” from the Google team and what does it mean for web site marketing? Let’s get it straight from the horse’s mouth: “Google Base is a place where you can easily submit all types of online and offline content that we’ll host and make searchable online. You can describe any item you post with attributes, which will help people find it when they search Google Base. In fact, based on the relevance of your items, they may also be included in the main Google search index and other Google products like Froogle, Google Base and Google Local.”

The new GoogleBase is a database to help people get all kinds of information about anything. It’s a throwback of sorts that allows people to publish anything they want and then have it be found, not by relevant search engine rankings and optimization of webpages as we know it, but by attributes. Say for instance you have class information you want posted for a basket weaving, simply change the attributes searched for to “Basketweaving 101 with instructor Baskethead”, tell folks in the class what these attribute are and when they go to GoogleBase.com and search for it, BLAMO - they have found your information! This is the theory behind the giant’s new website anyhow.

One major difference between this form of publishing and standard web page publishing is that you give Google your information and they host it as opposed to you hosting it on your server. This means everything in the base is self contained. This isn’t all together true though, websites can be posted to the base through direct link postings to the site. A simple search for SEO in the base will show that some of the results still go to hosted websites outside of the base.

A picture is worth a thousand words! With GoogleBase you can add a picture that will be displayed in the search result pages making this type of searching more attractive that normal text based searching.

What does this mean for SEO Experts? Since its launch in November 2005, we are not sure what effects this will have on SEO, yet. Google does say that based on a postings relevancy your submissions to the base might also get included in Google’s search engine, Google Local and Froogle however this is still yet to be seen.

My first impressions of GoogleBase are good. This type of “information at your fingertips” will certainly help in a lot of ways. Look out though; the porn industry is already on the GoogleBase prowl using it as a medium for mischievous purposes. David Berkowitz from SearchInsider insightfully says that GoogleBase could potentially cause problems for AdWords marketing at Google as products can now have a free medium of advertising:

“This could conceivably cause problems for its AdWords business. If a small business can market its products and services through Base for free, why would it use AdWords? There are obviously some kinks to work out.”

Remember: As Google changes its face, so does the rest of the internet. Let’s watch this beta database program over the next few months and see what happens.

Todd Levi is a search engine optimization specialist and web designer found at LeviSolutions. He also supports an internet marketing and SEO blog found at SEO-Marketing

This article is meant to be a brief review and reminder of some valuable yet often bypassed techniques to collect data on international markets and consumers.

When thinking of market research, surveys are most likely the first technique that comes to ones mind. However, surveys are a quantitative research and, in order to understand customer behavior and the social and cultural context in which our business will operate, we will need to perform some qualitative research as well.

Qualitative methods are most certainly a more appropriate option when in need of researching patterns and attitudes in customer behavior, understand the depth of the environment around the customer, and understand the cultural characteristics then influence a customer - especially when the marketer is not familiar with the country of culture.

There are certain situations where qualitative research alone can provide the marketer with all insights needed to make decisions and take actions; while in some other cases quantitative research might be needed as well.

We will stop by the main qualitative techniques and see how and where they can be employed in international marketing.
Craig and Douglas (2000), mention three major types of qualitative data collection techniques:

- observational and quasi-observational techniques;

- projective techniques and depth interviews;

- creative group sessions (synectics).

1. Observational and quasi-observational techniques

Observational techniques involve direct observation of phenomena (in our case, consumers’ behavior) in their natural settings. Observational research might be somehow less reliable than quantitative research yet it is more valid and flexible since the marketer is able to change his approach whenever needed.

Disadvantages are given by the limited behavioral variables and the fact that such data might not be generalizable - we can observe a customer’s behavior at a given moment and situation but we cannot assume all further customers will act the same.

Quasi-observational techniques are reported to have increased in usage over the past decades, due to the large scale employ of surveillance cameras within stores. Such techniques cost less than pure observational ones since costs associated with video surveillance and taping are far lower than a researcher’s wage; the tape can be viewed and analyzed at a later time, at the marketer’s convenience. When performing videotaping of consumers’ behaviors, they can be asked to give comments and insights upon their thoughts and actions while the conversation itself can be recorded and be further analyzed.

Pure observation: the marketer watches behavior of customers in real-life situation, either in situ or by videotaping the consumers (less intrusive). Videotaping can be specifically recommended when studying patterns of different cultures, since we can easily compare behaviors taped and highlight similarities and / or differences.

Trace measures: consist in collecting and recording traces of consumers’ behavior. Such traces can be fingerprints or tear of packages, empty packages, garbage cans analysis and any other ways a marketer can imagine (it’s all about creativity here!). In eMarketing, trace measures come under the form of recorded visits and hits - there are numerous professional applications that can help an emarketer analyze the behavior of visitors on his company’s website.

Archival measures: can be any type of historical records, public records, archives, libraries, collections of personal documents etc. Such data can prove to be of great use in analyzing behavioral trends and changes in time. Marketers can also identify cultural values and attitudes of a population at a given moment by studying mass media content and advertisement of the timeframe questioned.

Entrapment measures: those are indirect techniques (by comparison to the previously mentioned ones) and consist in asking the respondent to react to a specific stimulus or situation, when the actual subject of investigation is totally different. The marketer plants the real stimulus among many fake ones and studies reactions. The method is quite unobtrusive and the marketer can gather valuable, non-reactive facts. When the respondent becomes aware of the true subject under investigation (s)he might change the behavior and compromise the study.

Protocols: are yet another observational marketing research technique which asks respondents to think out loud and verbally express all their thoughts during the decision-making process. Protocols are of great value for determining the factors of importance for a sale and they can be collected in either real shopping trips or simulated ones.

2. Projective techniques

Such techniques are based on the respondent’s performance of certain tasks given by the marketer. The purpose is to have the consumers (respondents) express their unconscious beliefs through the projective stimuli; to express associations towards various symbols, images, signs.

Cooper (1996) suggested that projective techniques can be successfully employed to:
- indicate emotional and rational reactions;

- provide verbal and non-verbal communication;

- give permission to express novel ideas;

- encourage fantasy, idiosyncrasy and originality;

- reduce social constraints and censorship;

- encourage group members to share and “open up”.

Projective market research techniques can take the following forms, presented below.

Collages - used to understand lifestyles and brand perceptions, respondents are asked to assemble a collage using images and symbols from selected sets of stimuli or from magazines and newspapers of their choice.

Picture completion - certain pictures can be designed to express and visualize the issue under study and respondents have to make associations and / or attribute words to the given pictures.

Analogies and metaphors are used when a larger range of projection is needed, with more complexity and depth of ideas and thoughts on a given brand, product, service, organization. The respondents are asked to freely express their association and analogies towards the object being studied; or they can be asked to select from a set of stimuli (e.g. photos) those that fit the examined subject.

Psycho-drawing is a technique that allows study participants to express a wide range of perceptions by making drawings of what they perceive the brand is (or product, service).

Personalization consists in asking the respondents to treat the brand or product as if it is a person and start making associations or finding images of this person. This technique is especially recommended in order to understand what kind of personality consumers assign to a brand / product / service.

3. In-depth interviews

These techniques of marketing research put an accent on verbal communication and they are efficient especially when trying to discover underlying attitudes and motivations towards a product or a specific market / consumption situation.

Individual in-depth interviews are performed on a person-to-person environment and the interviewer can obtain very specific and precise answers. Such interviews are common in B2B practices of market research, for example when a company conducts a research about a product among their existing corporate customers.

Interviews can be conducted by phone or via internet-based media, from a centralized location: this can greatly reduce costs associated with market research and the results are pretty much as accurate as the face-to-face ones. The only disadvantage would be the lack of non-verbal, visual communication.

Focus groups are basically discussions conducted by a researcher with a group of respondents who are considered to be representative for the target market.

Such meetings are usually held in an informal setting and are moderated by the researcher. Videotaping the sessions is common these days, and it can add more sources of analysis at a later time.

Focus groups are perhaps the ideal technique, if available in terms of costs and time, to test new ideas and concepts towards brands and products; to study customers’ response to creative media such as ads and packaging design or to detect trends in consumers’ attribute and perception. One of the important advantages of focus groups is the presence of several respondents in the same time, providing a certain synergy. Disadvantages refer mainly to the costs involved and the scarcity of good professionals to conduct the interviews and discussions.

To conclude, we have to keep in mind just how important non-survey data collection techniques are in today’s market research. Not only they provide more depth of analysis but they can be performed in significantly less time than surveys and they’re more suitable to be employed during the exploratory phases of international marketing research.

Otilia Otlacan is a young professional specialized in eMarketing and eBusiness. She is currently working as independent Marketing Consultant and she is also teaching her own online course in Principles of eMarketing.

You can contact Otilia via her Marketing resources portal at Tea With an Edge of Marketing

Back in the ancient days of 1994 when Mark Andreesen and his band of hardy programmers were inventing a ground-breaking product/application/way of life called a browser, a dedicated group of entrepreneurs started publishing Netsurfer Digest a modern day “Hitchhikers Guide to the Galaxy” for the web. I subscribed to this wonderful newsletter and reference guide back in those heady days of yesteryear and have been a loyal subscriber and advocate since then. Sadly on this past Sunday I received notice that Netsurfer was moving to a paid subscription only model and would no longer be able to continue publishing their three primary newsletters by utilizing inserted ads as their sole source of revenue.

Netsurfer became the proverbial canary in the coalmine that succumbed to the hazardous winds blowing across the online advertising market. They simply couldn’t build a sustainable business model via ad inserts, even by delivering a million impressions a month to an upscale, well educated, target rich demographic group. This denouement has broad implications to many who are dependent on advertising supported business models. If this wonderful award winning publication with excellent graphics, topical information delivered in snappy “let’s get to the point” journalism can’t make it then it’s time to batten down the hatches - the rough ride is still underway for online advertising.

What’s worse in my opinion is the founders of Netsurfer Communications said they were throwing in the towel and moving to a paid subscription model because they didn’t want to be a part of the intrusive (my words paraphrasing a bit) online ad technology that has become so “annoying.” You have to give them significant karma points for this brave stance, especially when you contrast it to the “greed is great” news that’s been hitting us all via the Enron debacle - thank God for real entrepreneurs who are putting their ethics ahead of their revenue stream, there may be some hope in the business community after all.

So, what does this mean to the broader community? It means it’s getting increasingly difficult to make a buck/euro selling advertising without selling your soul to the devil by deploying increasing invasive (does anyone really like pop ups?) technology that may irritate the hell out of your customers. Ad rates are plummeting, even the once mighty Yahoo is struggling to make revenue and their sales reps even return calls now, which is definitely au contraire to their I’m too busy to talk with customers .com glory days.

You couldn’t read a Fast Company or a Business 2.0 the last two years without reading some slick article by another reporter breathlessly telling us how the Wall Street Journal (Dow Jones) was pioneering the concept of building a viable online content subscription revenue model. This is hogwash, if we all had the type of branded content, excellent editors and the sterling reputation of one of the top five newspapers published in the world then this model would work for thousands of unique content publishers. But, most do not even have the subscriber base and branded content of a Netsurfer Digest - stay tuned to see if this model works for the Netsurfer folks (I hope so); but don’t hold your breath, I don’t think they will be ordering their $1,500. Herman Miller chairs right and left like the folks at Webvan and Quokka Sports - VC bucks don’t come around like they used to, but that’s another article.

I don’t have any silver bullets for those who are headed down the track of trying to sell advertising supported newsletters and/or shift to a subscription model. The obvious advice is this may work, but you better have other revenue sources that leverage your demographics. And, if you don’t have mutually reinforcing revenue streams, then take a hard look at your business and modify accordingly. The greatest shift in online advertising is via opt-in e-mail marketing - we all want to receive information that is timely, informative and presented in a compelling manner. So, find a business model that lets you narrowcast products and services to a community of people who want to receive content (contact) from your company - good luck to all and by the way, signup for Netsurfer’s paid subscription newsletter - I did, we all have to vote with our visa cards once in a while to keep the karmic balance on an even plane.

About The Author

Lee Traupel has 20 plus years of business development and marketing experience - he is the founder of Intelective Communications, Inc., http://www.intelective.com a results-driven marketing services company providing proprietary services to clients encompassing startups to public companies.

Lee@intelective.com

What is a truly effective sales presentation? I would define it as one that generates a call to action that eventually leads to a sale. Is there an underlying theme, across all products and their respective target audiences, on how to deliver this presentation? The answer is a definitive yes. This article tells you how.

Let me bring you back in time to a famous Greek philosopher called Socrates (469-399BC). Socrates despite his foundational place in the history of ideas actually wrote nothing. Socrates himself radically and skeptically claimed to know nothing at all except that he knew nothing!

So what is the relevance of this in creating and delivering truly effective customer presentations? Knowing that he knew nothing, Socrates spent his life asking questions?

Say for example he was meeting a prospect, who did not actually understand why they might need a product or service that he was selling. He would ask them questions about what they did, how they did it, and what their needs and desires were. Through the answers, they gave; he would lead them to an understanding of why they would need what he had to offer.

The key here was that he did not at any stage tell them what he had, what he could do. The reason being, to use his original assertion, was that he did not actually know if the customer needed or wanted what it was that he had.

Know what your customer wants
So not knowing what customers really want, why do scores of sales people and business owners, deliver presentations about their abilities every day?

Even scarier, is the fact that these people probably spent days, weeks or even months, preparing what they believed to be truly effective presentations.

So what is the secret of creating this presentation then? The key is to be unique in what you present. To be unique, you must be completely relevant to the person, to whom the presentation is being made. You must address their issues, concerns and desires, as they see them.

Your presentation is in effect the presentation of a business case. This can only be prepared when you have all of the relevant answers to your questions. I recommend that you create a questionnaire that allows you to reiterate back to the prospect, in their words, their answers to the following questions.

What is their key problem or burning desire (obviously this needs to be something you can help with)
If this problem was solved, or their desire fulfilled - what would they now be enabled to do (Ensure they do not limit themselves in what they can do - keeping pushing and questioning until you get their ultimate goal.

How do they put a value on this new capability?
What happens if they don’t do it?
When do they need to do this by - when will they have ownership?
Why have they not been able to do this themselves, or with someone else’s help in the past?
Only when all of their answers to these questions have been presented, do you then go on to explain why you are best suited to help them with your product or service.

You will then outline an implementation plan, or set of actions that need to be completed, with a time frame, to get them to their ultimate goal.

Earn the right to present your offering
Remember, most business owners or senior managers know their own business better than you, so earn the right to propose your offerings, by finding out if there is something that you can truly do to help them, obtain their business imperatives.

That will be a truly effective presentation.

Need sales and marketing help? Contact Peter Lawless, of 3R Sales and Marketing. For more articles like this, visit 3R’s InfoCentre. Subscribe to Success, our free newsletter

Your message is first among your weapons in the battle of perceptions.

Your message allows you to accomplish many things. Your message can educate the
masses, convert the non-believers or separate the wheat from the chaff. But not all
three.

Your first clue to your message comes from where in the Awareness Scale your
target sits. (See my article titled “Target Your Market” for further discussion on the
Awareness Scale)

The Educational Target

The Educational Target needs the benefits of your type of service/product fully and
carefully explained. Don’t spend time differentiating your company from your
competition, there isn’t any. Instead, your target must have their awareness raised
until they care.

The Doubter Target

The Doubter Target needs to have their objections overcome. You still must present
the general benefits, but concentrate on overcoming the fears revealed in your
research. Show how you deliver these benefits better than your competition. Your
materials have a greater fight for attention here.

The Differentiation Target

The Differentiation Target is the most obvious target. All your competition is there.
This market is already buying your type of service/product and they know what the
major benefits are. You must highlight how you deliver the major benefits better
than the competition. How you have other, less obvious benefits, your competitors
don’t. You must really stand out in this crowd. To be noticed, your materials and
approach must be unique.

As you can see, each target needs a different message. Don’t make the mistake of
trying to combine the messages in one approach. It won’t work.

Bad marketing happens to good people because they can’t believe others are blind
to their goodness. Marketing is a battle of perceptions, not products. Objective
reality doesn’t exist. What people believe about you and your product is what’s real.
This is tough for most people to come to grips with. Creating a positive impression
is not saying you are wonderful. It’s proving it. Marketing works when it
demonstrates, not when it asserts.

Don’t explain the tools of your trade and don’t list the features. Go for the benefits.
Make them clear and desirable. If your target has to figure out the benefits for
themselves, you’re asking them to do your job for you. They won’t. They’ll do
something else. The loss is yours.

For marketing purposes, each feature must deliver a benefit. Otherwise, it’s
worthless. Write out all the benefits of your product/service. Pretend you are a
prospect. For each benefit statement you write, ask yourself, “So what?” If your
answer to “So what?” is more explanation, your statement is not yet a benefit.

Example:

Client says: “Our car has passenger-side air bags.” We reply: “So what? This is a
feature.” Client: “Our air bags inflate in 1/1000 of a second and can withstand 24 G
forces.” Us: “So what? This is still a feature.” Client: “The passenger can walk away
from a head-on collision.” Us: “Now that’s a benefit.”

Keith Thirgood, Creative Director

Capstone Communications Group

Helping businesses get more business through innovative marketing

http://www.capstonecomm.com
Markham, Ontario, Canada
905-472-2330

Subscribe to Thrive-on-line
http://list.capstonecomm.com/mail.cgi?f=list&l=thrive_on_line

According to the Center for Exhibition Industry Research (the trade association for trade shows), industry spends more than $60 billion annually on trade show participation, more than the expenditures for magazines, radio and outdoor billboards combined! And, trade shows are more cost-effective than direct selling when it comes to reaching new customers.

But, despite the abundance of opportunities that trade shows provide, many executives complain that their trade show expenditures offer little return for the investment of money and time. Here are several reasons why companies fail to get the most from their trade show investment:

Lack Of Clear Goals And Objectives: Perhaps the single biggest reason for trade show failure is the lack of clear goals and objectives supporting the decision to exhibit. More often than not, the only justification that most executives can offer for their participation in a given show is “because our competition is there” or “people will wonder if we’ve gone out of business if we’re not there.” Those are pretty flimsy reasons for investments that routinely top $10,000 per show.

Exhibiting For The Wrong Reasons: Likewise, companies often have inappropriate or unrealistic expectations about what they can achieve by exhibiting at a trade show. Generally speaking, trade shows are not the most effective venues for orchestrating highly complex selling efforts, conducting formal market research or spending quality time with key accounts. On the other hand, trade shows are a great place to identify prospective customers, introduce new products, conduct informal market research or scope out new market opportunities.

Missing Unique Aspects Of Each Show: If you’ve been to more than one trade show in your life, you know that each one has a unique “personality” that differentiates it from other shows. That personality can be reflected in the type of people who attend the show, the kinds of companies that typically exhibit or the presence or absence of a technical program. But, unless that unique characteristic matches with your primary reasons for exhibiting, you’ll be wasting your time.

Seeing Trade Show Marketing As Simple: Trade show marketing is more than just shipping the booth and showing up. It requires a carefully orchestrated plan to make the most of the opportunity to get in front of prospective customers. That can mean a direct mail campaign in advance of the show, pre-scheduled appointments with important prospects or the careful development of your in-booth presentation.

Failure To Adequately Train Trade Show Staff: Nothing represents a company more poorly than booth staff that hasn’t got a clue about the business objectives behind the company’s decision to exhibit. The execution of an effective trade show strategy lies entirely with the people who are manning your booth. If you haven’t properly trained them before hand, you’re jeopardizing your entire trade show investment.

No Follow-Up On Trade Show Leads: Finally, after all of the investment made in planning and executing a trade show game plan, most companies fall down by failing to plan for immediate and consistent follow-up with customer leads generated at the show. Unfortunately, your competitors who flawlessly execute their own trade show follow-up plan will get the business.

So make your investment in trade shows really pay off by carefully planning your trade show participation. That way, you’ll get the best return for your time and money, and maybe even have some fun in the process.

William von Achen is president of Strategic Management Resources, an executive coaching and management consulting firm offering advice and counsel to business owners and senior executives. For more information visit our web site at http://www.smrweb.com

1. Add extra subjects to your web site. Most free
ad sites only allow you to submit your web site to
one category. This’ll allow you to submit it to many.

2. Increase the perceived value of your product by
making your offer scarce. You could use limited
time bonuses, low prices, low quantities, etc.

3. Find out your competitions’ weakness and use it
as your “Unique Selling Proposition”. It’s the reason
why people buy your products and not theirs.

4. Sell your products or services to a specific niche
market. For example, instead of selling your fishing
book to all fisherman, target it toward fly fisherman.

5. Test your advertising and marketing. You’ll save
time, money and big headaches promoting the right
offer to the right group of people.

6. Persuade visitors to buy your product by telling
them the future. Tell them what’ll happen with their
life in the future if they buy or don’t buy.

7. Offer a free trial of your product for a set period
of time. Don’t charge or bill them until they decided
to buy it. This’ll take away any risk they have.

8. Create other web sites that draw your initial target
audience. Then you can lead your prospects to your
main web site by linking to your other web sites.

9. Inform people about your site or freebie through
e-mail announce lists. You can find them by typing
“e-mail announce lists” in any search engine.

10. Tell your visitors what they can avoid by buying
your product or service will motivate them to buy.
They may want to avoid pain, fear, danger, etc.

About the author:

Rojo Sunsen is a specialized bounty hunter who prefers to work quietly/confidentially for the benefit of her clients.

Do you have a list of e-mail addresses of your customers or prospects? Do you have a list of e-zine subscribers? If you have their permission, send them an e-mail survey to conduct market research. See if customers are satisfied with your products or services, or see if they enjoyed their visit at your web site.

You can learn things you didn’t know about your business by surveying. Maybe your customers buy your main product just to get the free gifts. Your visitors may think it’s to hard to navigate through your web site. You may find out that most of your customers make over $100,000 a year. By knowing this type of important information you can improve your web site, products/services, advertising, and marketing.

3 Popular Types Online Business Surveys

Customer Satisfaction Surveys - what did you like or dislike about our product or service, what can we improve or add, how satisfied are you with our customer service, etc.

Web Site Feedback Surveys - did you find it to easy navigate through our site, did you find the information you wanted, what did you like or dislike about the site, how did you find our site, etc.

Demographic Surveys - what’s your gender, age, income, occupation, marital status, etc.

Sometimes people don’t want to take the time to fill out a survey. To encourage them to fill out the survey offer them a freebie if they fill it out. Some ideas are free ebooks, free advertising, free reports, free internet services or a free e-zine. Hold a free online contest or sweepstakes and ask visitors to fill out a survey before they enter.

If you don’t yet have an e-mail address list you could post your survey on appropriate newsgroups, forums and e-mail discussion lists. You could also upload survey software to your web site or use a free survey service on the internet. To find such services just type in the keyword “survey” in your search engine of choice.

———————————————————
Julia Tang publishes “Smart Online Business Tips”, a fresh
and informative newsletter dedicated to supporting people
like you. To find out the best online business opportunities,
to discover hundreds more proven and practical internet
marketing secrets, plus FREE internet marketing products
worth over $200, visit: http://www.best-internet-businesses.com
———————————————————-

Here is a unique item that most likely would be employed by most everyone and has the ability to get your advertizement content right below your client’s nose. We really mean below the customer’s nose. How about fifteen inches away with a superb hitek print that the customer might be starring at 3 - 5 hrs a day. What more proficient way to state you advertizement subject matter that is on a popular item on his desk that not only possesses your business concern name, contact number, and motto but as well serves as a useful tool. Custom mouse pads are exactly the token that can carry out this destination. We have promotional mousepads with bright 4 colour process print unlike any other business organisation. Our colour is a continuous tone color image where as everyone else utilises a dot pattern. The difference is equivalent to equating a paper photograph to a picture. And then if you want state of the art color custom mouse pads make the call now. Sixty three square inches of billboard promoting space can be laid right under the customer’s nose. Merely think how outstanding it would be to have the commercial enterprise name and the wareses as well as your phone number 15 inches from your customer 8 hrs a day. We can help make this happen with our hi-tek custom mousepads.